For eons, men had to decide between showing off their freshly cut hair and wearing a stylish hat. This, of course, putt two brands at odds–Sport Clips and Lids. Never was this more apparent than the second after a haircut, when men who came in with a hat, would put it right back on after their trim, offending stylists. To us, the answer to this rivalry was clear, Clear Hats. On National Hat Day, the two brands set aside their differences, in the name of head fashion, to launch the only hat designed to show off your haircut.
Credits
Agency: Preacher
ECDs: Greg Hunter + Kellyn Blount
Creative Team: Syd Solis + Will McLeod
ACDs: Elliot Eliash + Me
Senior Designer: Jenna Krackenberger
CoMpliments
Recognition: Communication Arts - Shortlist
Press: Muse, LBB, AdAge, DesignRush, EssentialSports, Sports Business Journal, Stuff About Advertising, LBB again, Drip, BehindTheChair