The first Dog NIL Deal - Social Video
Preacher gave Hertz a team of golden retrievers, known as the Gold Squad, to help ease travel stress and promote Hertz’ Gold+ Rewards Program. Naturally, we signed Peter Herbstreit, Kirk Herbstreit’s wildly popular dog, an NIL deal to join the Gold Squad.
Agency: Preacher
CCO: Rob Baird
ECD: Kellyn Blount
CD: Ashley Suarez Wood
ACDs: Elliot Eliash & Chris Vandersall
The Pumpire - Stunt
76 wanted to give away tickets to a Dodgers game. So, we created the Pumpire™, a talking gas pump umpire that awarded tickets to random people who answered its important questions.
Press: NBC Los Angeles, NBC Bay Area, AP Multimedia Newsroom, The Seventh Inning Stretch Podcast,DodgerBlue.com
Agency: Carmichael Lynch
ECD: Josh Leutz
Senior Art Director: Sam Perry
The Boston Vodka Iced Tea Party - Stunt
Over 250 years ago, Boston dumped 342 cases of tea into the harbor. So, to announce the arrival of new High Noon Vodka Iced Tea, we threw The Boston Vodka Iced Tea Party, which, of course, meant branding an 18th-century style ship to give the city back the tea it deserved. Only this time, it had vodka in it.
Reach: 712M impressions. Yup that’s the number we were given. It seems incorrect to me, but it also seems impressive. So let’s roll with that.
Press: MediaPost, PR Newswire, Trend Hunter, Event Marketer, Ads of Brands, BEVNET, Lux Boston, Bottle Raiders, Quad, The Daily Pour
Agency: Preacher
CCO: Rob Baird
CDs: Justin Ralph and Ignasi Tudela
ACDs: Elliot Eliash & Chris Vandersall
Thank You Owners - Direct E-Mail/Digital
Clients wanted to give Subaru owners tire gauges, but they didn’t have the budget to send all of them tire gauges. So, we gave them the gift of these customizable talking dog videos instead.
NOTE: The first video is from the incomparable Arthur Stewart, who I made this with. You should check out his portfolio too after watching this video he made of the full user experience.
Press: The Drive
Director: Brian Lee Hughes - Skunk
Agency: Carmichael Lynch
ECD: Randy Hughes
Art Director: Arthur Stewart
Writer: Chris Vandersall
Adam DeVine and Marshawn Lynch Can’t Say Team Names - Online
Director: Guy Shelmerdine- SMUGGLER
Agency: Preacher
CCO: Rob Baird
CDs: Justin Ralph and Ignasi Tudela
ACDs: Elliot Eliash and Chris Vandersall
Some Headlines - Print/OOH
