The first Dog NIL Deal - Social Video
Preacher gave Hertz a team of golden retrievers, known as the Gold Squad, to help ease travel stress and promote Hertz’ Gold+ Rewards Program. Naturally, we then signed Peter Herbstreit, Kirk Herbstreit’s wildly popular dog, to an NIL deal to join the Gold Squad.
The Pumpire - Stunt
76 wanted to give away tickets to a Dodgers game. So, we created the Pumpire™, a talking gas pump umpire that awarded tickets to random people who answered its hard-hitting questions.
The Boston Vodka Iced Tea Party - Stunt
To announce the arrival of High Noon’s new Vodka Iced Tea, we launched in the only way we knew how, by rewarding Boston for throwing tea into the harbor, over 250 years later. This time, the tea had vodka in it. The PR folks said this got 712M impressions. That seems incorrect to me, but it also seems impressive. So, let’s roll with that.
Clients wanted to give Subaru owners tire gauges, but they didn’t have the budget to send all of them tire gauges. So, we gave them the gift of these customizable, talking dog videos instead.
NOTE: The first video is from the incomparable Arthur Stewart, who I made this with. You should check out his portfolio too, after watching this video he made of the full user experience.
Thank You Owners
Direct E-Mail/Digital
Adam DeVine and Marshawn Lynch Can’t Legally Say Team Names - Online
Hertz Credits
Agency: Preacher
CCO: Rob Baird
ECD: Kellyn Blount
CD: Ashley Suarez Wood
ACDs: Elliot Eliash + Me
Hertz Press
Pumpire Credits
Agency: Carmichael Lynch
ECD: Josh Leutz
Creative Team: Sam Perry + Me
Pumpire Press
High Noon Credits
Agency: Preacher
CCO: Rob Baird
CDs: Justin Ralph + Ignasi Tudela
ACDs: Elliot Eliash + Me
High Noon Press
Subaru Credits
Director: Brian Lee Hughes - Skunk
Agency: Carmichael Lynch
ECD: Randy Hughes
Creative Team: Arthur Stewart + Me
PrizePicks Credits
Director: Guy Shelmerdine – SMUGGLER
Agency: Preacher
CCO: Rob Baird
CDs: Justin Ralph + Ignasi Tudela
ACDs: Elliot Eliash + Me