We were given the opportunity to tease the Stanley Cup Playoffs on ESPN. We didn’t have a large production budget but we did have a Liam Neeson budget.
I’m not sure who @_jstewww is, but if it’s you, Mom, thank you for this tweet.
ESPN needed content to run, as the playoffs continued, to keep fans tuned in. The concept of the Zamboni stayed, but the message changed.
Regular Season
To tease the upcoming NHL season on ESPN, we created the “To Know Hockey is to Love Hockey” campaign, voiced by the legendary Steve Levy.
Playoff Credits
Director: Ben West - MakeMake/Elastic/A52vfx
Editor: Haines Hall - Rock Paper Scissors
Sound Design: Dusty Albertz - Howdy Sound
Agency: Preacher
ECDs: Greg Hunter + Kellyn Blount
ACDs: Elliot Eliash + Me
Regular Season CRedits
Director/Editor: Loren Christiansen - Psyop
Sound Design: Dusty Albertz - Howdy Sound
Agency: Preacher
ECDs: Greg Hunter + Kellyn Blount
CDs: David Byrd + Ryan Durr
ACDs: Elliot Eliash + Me