Chipotle wanted to put a lot of emphasis on it’s real ingredients. We helped them do just that by creating “Taste Invaders,” a game that gave fans the Chipotle content they craved, while educating them about the food additives and chemicals they might be eating in other food.
Credits
Agency: GSD&M
GCDs: Victor Camozzi + Bryan Edwards
CDs: Jake Camozzi + Joel Guidry
Creative Team: Arthur Stewart + Me