Chipotle wanted to put a lot of emphasis on it’s real ingredients. We helped them do just that by creating “Taste Invaders,” a game that gave fans the Chipotle content they craved, while educating them about the food additives and chemicals they might be eating in other food.

Credits

Agency: GSD&M
GCDs:
Victor Camozzi + Bryan Edwards
CDs: Jake Camozzi + Joel Guidry
Creative Team: Arthur Stewart + Me

Press

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Beats the Snack Out of Other Snacks

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Runnin' With Sasquatch