When you’re the only person who knows you don’t have life insurance, it’s hard to feel the pressure to get it. So, we gave our audience some helpful guilt by exploring a world where everyone knew they didn’t have life insurance.
Director: Andrew Jasperson - Imperial Woodpecker
Photographer: Justin Bettman
Agency: Preacher
CCO: Rob Baird
ECDs: Greg Hunter + Kellyn Blount
Creative Team: J.J. Kraft + Me
Senior Designer: Tim Praetzel