Over 250 years ago, Boston dumped 342 cases of tea into the harbor. So, to announce the arrival of new High Noon Vodka Iced Tea, we threw The Boston Vodka Iced Tea Party, which, of course, meant branding an 18th-century style ship to give the city back the tea it deserved. Only this time, it had vodka in it.
Did this win any awards?
No.
Did it get people to tell High Noon to give me a raise?
Yes.
So yeah, I’d say it was pretty successful.
Reach: 712M impressions
Press: MediaPost, PR Newswire, Trend Hunter, Event Marketer, Ads of Brands, BEVNET, Lux Boston, Bottle Raiders, Quad
Agency: Preacher
CCO: Rob Baird
CDs: Justin Ralph and Ignasi Tudela
ACDs: Elliot Eliash & Chris Vandersall