The Pumpire - Stunt

76 wanted to give away tickets to a Dodgers game. So, we created the Pumpire™, a talking gas pump umpire that awarded tickets to random people who answered its nonsensical questions.

Press: NBC Los Angeles, NBC Bay Area, AP Multimedia Newsroom, The Seventh Inning Stretch Podcast, DodgerBlue.com

Agency: Carmichael Lynch
ECD: Josh Leutz
Senior Art Director: Sam Perry

The Boston Vodka Iced Tea Party - Stunt

Over 250 years ago, Boston dumped 342 cases of tea into the harbor. So, to announce the arrival of new High Noon Vodka Iced Tea, we threw The Boston Vodka Iced Tea Party, which, of course, meant branding an 18th-century style ship to give the city back the tea it deserved. Only this time, it had vodka in it.

Reach: 712M impressions. Yup that’s the number we were given. It seems incorrect to me, but it also seems impressive. So let’s roll with that.
Press: MediaPost, PR Newswire, Trend Hunter, Event Marketer, Ads of Brands, BEVNET, Lux Boston, Bottle Raiders, Quad, The Daily Pour

Agency: Preacher
CCO: Rob Baird
CDs: Justin Ralph and Ignasi Tudela
ACDs: Elliot Eliash & Chris Vandersall

Thank You Owners - Direct E-Mail/Digital

Client: We want to thank Subaru owners by giving them tire gauges but we don’t have the budget to give them all tire gauges.

Us: What if we give them customizable, digital video gifts of talking dogs instead?

Client: Done.

NOTE: The first video is from the incomparable Arthur Stewart, who I made this with. You should check out his portfolio too after watching this video he made of the full user experience.

Agency: Carmichael Lynch

Press: The Drive

Director: Brian Lee Hughes - Skunk

ECD: Randy Hughes

Art Director: Arthur Stewart

Writer: Chris Vandersall

Adam DeVine and Marshawn Lynch Can’t Say Team Names - Online

Director: Guy Shelmerdine - SMUGGLER
Agency: Preacher
CCO: Rob Baird
CDs: Justin Ralph and Ignasi Tudela
ACDs: Elliot Eliash and Chris Vandersall

Chipotle Has beef with processed beef - Print/OOH