If you want to listen to a Radio Mercury Award winner, well, you’ll have to go to their website. But if you want to listen to a Radio Mercury Finalist, check out “Wrestlers” below.
The ask for these Twins radio spots came in for the Minnesota Twins after the sickeningly talented designers Milton Un and Matt Rector had created some stunning design, TV, and visual identity for the team (see thumbnails). We needed the radio to match the wonderful freak of the rest of the campaign that had been sold in. Turns out, having Sims from the legendary MN group Doomtree helps a ton when you sell in some songs you made up.
Despite not having an accent and being raised by Midwest parents, growing up in Texas meant thinking “pin” and “pen” were pronounced exactly the same for 21 years. Hooray for Texas schools! The radio spot below is a tribute to my decades of misunderstanding.