For eons, men have had to decide between showing off their freshly cut hair and wearing a stylish hat, putting two brands, Sport Clips and Lids, at odds. Never was this more apparent than the second after a haircut, when men who came into Sport Clips with a hat, would put it right back on, offending stylists. To us, the answer to this rivalry was clear, Clear Hats. On National Hat Day, the two brands set aside their differences, in the name of head fashion, to launch the only hat designed to show off your haircut.
Recognition: Communication Arts - Shortlist
Press: Muse, LBB, AdAge, DesignRush, EssentialSports, Sports Business Journal, Stuff About Advertising, LBB again, Drip
Agency: Preacher
ECDs: Greg Hunter and Kellyn Blount
ACDs: Elliot Eliash and Chris Vandersall
Senior Writer: Syd Solis
Senior Art Director: Will Mcleod
Senior Designer: Jenna Krackenberger