As High Noon became more popular, we wanted to further establish the brand ethos of living like the sun’s always out. Thus, the Lifestyle Guards were born. Our High Noon heroes save the day, not by saving lives, but by saving you from minor inconveniences and day drinking disasters, which are hardly disasters at all.
Recognition: The Webby Awards - Honoree
Press: Adweek, LBB, Muse, Ads of the World, Media Post, DesignRush
TV Credits
Director: Josh Soskin - Ladybug
Editor: Chris Catanach - Cartel
Agency: Preacher
CCO: Rob Baird
CDs: Justin Ralph and Ignasi Tudela
ACDs: Elliot Eliash and Chris Vandersall
Writer: Syd Solis
Art Director: Will Mcleod
As the campaign grew, so did the number of Lifestyle Guards.
Fans clamored for Lifestyle Guard gear, so we created a sweepstakes to win it.
TV Credits
Director: Ryan Ebner - ArtClass
Editor: Chris Catanach - Cartel
Agency: Preacher
CCO: Rob Baird
CDs: Justin Ralph and Ignasi Tudela
ACDs: Elliot Eliash and Chris Vandersall
Of course we created more High Noon OOH as well.
OOH Credits
CCO: Rob Baird
CDs: Justin Ralph and Ignasi Tudela
ACDs: Elliot Eliash and Chris Vandersall